I ask them to bring a favorite piece of jewelry to our initial consultation.
This gives me an idea of their esthetic.

I then want to know how they intend to wear the new piece… every day or special occasion, is it for fun or will it become a future heirloom?

Then I want to know about them personally.
Likes/dislikes. “Where do you vacation?”

This all provides me with the details that allow me to go off and sketch several ideas based on this initial meeting.

rely on my own instinct. Is it an eclectic gallery where more colorful and perhaps avant-garde designs would sell, or…

Is it a salon-type environment where bridal or VVS diamond jewelry would be more appropriate?

In any case my designs are bold, unique, and sellable.